by | Sep 11, 2021 | Style, Watches

Endorsing a luxury watch brand is a highly covetable feat, and it can take years before a celebrity becomes a friend of the brand or a well-paid ambassador. Sometimes, it solely depends on the celebrity’s accomplishments in their line of work. If they catapult to success, it’ll carry forward to the men’s luxury watches they’re endorsing as they step into the limelight.

Related: The Great 8: Led by Alex Ovechkin, pro athletes are setting trends for men’s luxury watches

Take, for instance, Green Bay Packers quarterback Aaron Rodgers, who recently became the face of Swiss brand Zenith Watches. Backed by luxury conglomerate LVMH, this decision sure seems strategic to put Zenith on the map amongst its better-known peers.


Zenith Chronomaster Sport Aaron Rodgers 2

Another example is Jon Hamm’s (rather, Don Draper’s) rendezvous with Jaeger LeCoultre’s Reverso Classique timepiece. The TV show Mad Men collaborated with the luxury watch brand to showcase their classics. But the lines blurred for Hamm as Draper became synonymous with the timeless reversible watch.

Mad Men Don Draper Boardroom

Nevertheless, endorsing a luxury watch is a sheer privilege. And these actors and athletes have certainly worked hard to prove their mettle. Ahead, we bring you five celebrities and the men’s luxury watches they have recently endorsed.

Men’s luxury watches: Benedict Cumberbatch and Jaeger-LeCoultre

Award-winning British actor Benedict Cumberbatch (top image) has been a friend of the maison for many years now. So it’s not surprising that his endorsements include Jaeger-LeCoultre’s most-prized masterpieces: the Polaris Mariner Memovox and the Reverso Tribute Nonantième.

To honour the Polaris collection, the British star appeared in a short film, In A Breath, shot on a New Zealand island. There he teases the high-performance 300-meter diving watch while taking a dip in the water. The sporty-elegant Polaris Mariner Memovox carries forward the legacy of the Memovox, which was launched in 1950 as the first professional diving alarm watch.

Jaeger Lecoultre Reverso Tribute Nonantieme Benedict Cumberbatch Regarding

Benedict Cumberbatch wears Jaeger-LeCoultre’s limited-edition Reverso Tribute Nonantième timepiece for a recent photoshoot. Image source: Jaeger-LeCoultre

Meanwhile, the limited-edition Reverso Tribute Nonantième watch (inspired by the brand’s renowned 1931 Reverso model) borders more on timeless style and refined elegance. The front of the watch displays the time, date, and moon phases, while the reverse side reveals a dramatic digital hour display and a day-night indicator. Have a look to see how Cumberbatch effortlessly styled both watches.

Jaeger Lecoultre Polaris Mariner Benedict Cumberbatch Regarding

Benedict Cumberbatch wears Jaeger-LeCoultre’s Polaris Mariner Memovox timepiece for a recent campaign video. Image source: Jaeger-LeCoultre

Jaeger Lecoultre Polaris Mariner Benedict Cumberbatch Regarding

Benedict Cumberbatch wears Jaeger-LeCoultre’s Polaris Mariner Memovox timepiece for a recent campaign video. Image source: Jaeger-LeCoultre

Jon Hamm and Jaeger LeCoultre

American actor Jon Hamm is another taker for Jaeger LeCoultre’s Reverso Classique timepiece. Popular as the fictional character Don Draper from the TV series Mad Men, Hamm often wore the flippable watch on the show. Some might even draw a parallel between how well-suited the two-sided timepiece was for his two-sided personality as Draper! Featuring a reversible 18k yellow gold case with a brown alligator leather strap, the watch is as functional and stylish as it was when it was first launched in the 1930s.

Interestingly, Mad Men collaborated with Jaeger LeCoultre so that Draper had access to the Reverso Classique. But before the show could introduce this timeless timepiece into the storyline, Draper wore the Jaeger LeCoultre Memovox, the brand’s starter watch. Check out both the vintage styles ahead.

Jon Hamm Jaeger Lecoultre Memovox Vintage Regarding

Jon Hamm as Don Draper wears Jaeger-LeCoultre’s Memovox timepiece in the TV show Mad Men. Image source: Google/Pinterest

Patrick Dempsey and Tag Heuer

For actor and race car driver Patrick Dempsey, one Tag Heuer watch simply does not suffice. The Tag Heuer ambassador has long been endorsing different versions of the TAG Heuer models Monaco, Autavia and Carrera. All of those carry a common thread of showcasing unparalleled functionality and peak innovation as a motorsport watch.

The Monaco Calibre 11 he sports is the first-ever square and waterproof automatic chronograph in the world. Perhaps his interest in this racing timepiece was sparked by race car driver Steve McQueen, who donned the style in the film Le Mans in 1969.

Patrick Dempsey Tag Heuer Monaco Regarding

Patrick Dempsey sports the Tag Heuer Monaco timepiece. Image source: Tag Heuer

His other favourite, the Autavia model, has its roots in automobiles as well as aviation. Though it exudes a vintage feel, it’s a modern three-hand watch of extreme precision featuring the cutting-edge Calibre 5 movement. Looking at these men’s luxury watches, which one is your favourite?

Patrick Dempsey Tag Heuer Autavia Regarding

Aaron Rodgers and Zenith Watches

Green Bay Packers quarterback Aaron Rodgers was announced as the ambassador for Swiss watch brand and LVMH-owned Zenith early this year. For their photoshoot, Rodgers donned the newest edition of the steel sports watch Chronomaster Sport.

Designed for capturing speed in sports, the Chronomaster Sport has a rich heritage tracing back 50 years. This model features the latest generation of the classic El Primero automatic high-frequency automatic chronograph caliber. That means the watch can measure elapsed time with a precision of 1/10th of a second. It also offers an extended power reserve of 60 hours. Take a look ahead.

Aaron Rodgers Zenith Chronomaster Sport Regarding

Aaron Rodgers wears the Zenith Chronomaster Sport timepiece. Image source: Zenith


Aaron Rodgers wears the Zenith Chronomaster Sport timepiece. Image source: Zenith

Daniel Craig and Omega

British actor Daniel Craig has been a longtime friend of Omega. Their journey began in the 2006 James Bond movie, Casino Royale, where he wore two classic Seamaster iterations: the blue wave dial Seamaster Diver 300M and the rubber strap Planet Ocean.

Soon enough, Craig became the face of the Seamaster Diver 300M. He also shot an exclusive campaign for the latest edition of the watch that you can see here.

Daniel Craig Omega Seamaster Watch Regarding Luxury 2

Daniel Craig wears the Omega Seamaster Diver 300M watch in the movie Casino Royale (2006). Image source: Omega/Google

For his last portrayal of Bond in the upcoming movie No Time To Die, Craig will be spotted wearing a titanium edition of the Seamaster Diver 300M that he helped design for Omega. This special timepiece features a master chronometer and resilient grade 2 titanium, and it’s surely worth the attention of connoisseurs of men’s luxury watches!

Daniel Craig Omega Seamaster 300M Watch Regarding

Daniel Craig wears the Omega Seamaster Diver 300M watch for its campaign video. Image source: Omega

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