Manufacturers pushing the envelope in the world of famous watches know that the way to break through with a public overwhelmed by mass advertising is celebrity endorsement. That includes brands like Audemars Piguet, Rolex, Hublot, Omega, and Breitling,
Related: These six new luxury men’s watches are great investment options for 2021
Well-known brands are in a competition to get the world’s biggest celebrities to wear them. The difference comes down to someone like English musician Ed Sheeran, photographed above, loving what we is wearing. It’s going to defeat the purpose if a celebrity doesn’t truly endorse a brand with their heart, instead of just their bank account. Sheehan is a big-time watch aficionado, more on that below.
The pieces highlighted here rank among the world’s leading premium watch brands. These high-end statement pieces come with unique beautiful titanium bracelets, precise mechanics, and high-tech injected ceramics.
Famous watches celebrities love to wear
When it comes to famous watches, it is all about their celebrity pairing. Love them or hate them, you cannot deny some of the beautiful watches they show off – and frankly, we’re a little jealous of them too!
Famous sports athletes have been spotted with the latest sports watches, while Hollywood is home to glamorous celebrities that match the elegance of the diamond watches they hold. If you’re interested in grabbing some of the stunning pieces that celebs wear, we have the complete list of famous watches worn by famous people right here! (And many of these brands make our list of luxury investment watches that best hold their value.)
Famous watches athletes like to wear
We may think watches are not very practical for athletes to wear during their active lifestyles but some of the biggest athletes in the world enjoy the comfort and style that comes with designer brands, both on and off the court. Many of these athletes have endorsement deals with the immensely popular watch brands worldwide. These include:
David Beckham
When talking famous people, although retired, Beckham is still one of the hardest working and respected professional athletes in the world. The celebrity sports star wears Black Bay Bronze – a bold 43 mm divers’ watch by TUDOR, as well as TUDOR Royal.
These statement pieces are inspired by the brand’s original history of versatility and its classic automatic movement. Both watches come with a remarkable blue or bronze dial and tough steel bracelet for ultimate precision.
Novak Djokovic
The other member of the big three (along with Roger Federer and Rafael Nadal), Djokovic has cemented his legacy in the world of tennis with an impressive 17 Grand slams. Seiko is not normally seen as a luxury watch brand, but their new venture, Grand Seiko (or GS for short), has them looking to play with the big boys like Rolex, Cartier and Omega. Their latest entry is the striking Seiko Astron GPS Solar Dual-Time Novak Djokovic 2020 Limited Edition.
Consider yourself lucky if you can score one of these marvels, as only 1,500 were made. It’s a beautiful watch – with Sapphire crystal, a Zirconia ceramic bezel, navy blue dial, and GPS controlled time zone adjustment. This is a match made in tennis and timepiece heaven.

Roger Federer
There are famous people and there are famous athletes. Federer is both. Arguably the best tennis player of all time, he wears arguably the most famous and well-known luxury watch brand in the world. Federer has been a Rolex ambassador since 2006. Every time Roger hoists a trophy, he wears a different Rolex, each one meticulously chosen to match the tourney. One of his all-time favourites is the Datejust II (in the image we feature the Datejust 41).
It’s especially significant, because it was the watch he sported when he became the men’s all-time leader in Grand Slam wins. Like Federer’s style of play, the stainless steel watch has an elegance and finesse that are evident in its silver dial, and subtle blue numerals. (One of his rivals, Rafael Nadal, is a big Richard Mille fan.)
All Blacks (New Zealand Rugby Team)
Black Bay Dark matches the team. It is an elegant black and has a deep history of long-standing endurance, having been worked on by TUDOR for more than 60 years.


Tiger Woods
The Master of Golf, Tiger Woods recently signed a deal with Rolex and wears the brand’s Sea-Dweller. The watch is a waterproof classic with a rich history that is used and designed by professional deep-sea divers. The Sea-Dweller spots a stunning two-colour gradient. It not only has an interesting story behind it, but it is a watch that is guaranteed by the brand to last a lifetime – quite suited to Tiger’s historical comeback in the sport itself! (More on the latest Rolex line of watches.)
Olympic athletes and their watches
Some Olympic Gold Medal Athletes include:
Usain Bolt
The watch is sophisticatedly designed, features 38 jewels, a Jamaican flag strap, and a uniquely-designed lightning bolt that represents its second hand.



Michael Phelps
This is one watch that will stand the test of time.
Watches actors like to wear
These are brands that are suitable for the most famous figures in tinsel town:
Leonardo DiCaprio
The Academy Award Winner has been spotted on many occasions wearing a TAG Heuer Carrera Caliber 16 Day-Date Chronograph watch. TAG Heuer is one of the leading luxury brands known for their sportsmanship and mechanical chronographs.
This particular stainless style design comes with a 100-meter water-resistant black dial, a 43mm case, and outstanding sapphire crystals fit for the Hollywood King of the World.


Jennifer Aniston
Jennifer has been photographed with several Rolex watches throughout her career, including Rolex Air King, Rolex Daytona, and even men’s Yellow Gold Rolex Datejust. Her choice of Rolex suits her down to earth, fashionable and classy style.


Tom Cruise
The aircraft loving actor is a fan of Bremont ALT1-C – a stylish and striking brand created by aircraft designers themselves. This particular Bremont watch features an anthracite dial and black leather strap.
Although like most high-profile actors, Tom does not just stick with one statement piece. He has been seen with many high-end brand makers, including IWC, Casio G-Shock, Omega (Daniel Craig is another Omega guy), and Panerai.


Watches billionaires love to wear
What watches do the richest men and women in the world wear? It is not as fancy as you may think! With no price limit and a need for only the best gadgets, you would expect to find billionaires, among the world’s most famous people, wearing a fascinating range of watches.
However, they often go for timeless, simple, and modern designs (or none if you are Mark Zuckerberg!). Here is the most popular brand of watches worn by the elite:
Bill Gates
A $150 watch for a $140 billionaire, the functional diver’s watch has a classic black resin band, dial, and simple 3-hand analog. With its durable and timeless history, Casio is a favourite with Bill, who also wears the Casio Duro timepiece.


Elon Musk
The bespoke craftsmanship was created by Heuer in partnership with SpaceX in 2012 to commemorate the 50th anniversary of the brand’s first watch that was sent into space. The watch is indeed a mark of practicality and performance.


Jack Dorsey
The smartwatch, which comes with an always-on display, advanced metric meters, and seamless internet connection, is a suitable piece for the digitally centred billionaire.


Affluent millennials and their watches
The generation of the digital era runs the world! The main growth in the watch industry comes solely from Generation Y and Z and their marketing-driven by social media, celebrities, and e-commerce.
Millennials form a connection through popular watch brands via social media and popularize their watches through their network of connections and equally minded peers. Here is a list of brands that millennial celebrities choose:
Ashley Tisdale
Something tells us Rolex makes quite the mark among celebrities.


Kim Kardashian
With its limited edition anthracite dial and stainless steel case, the watch is both show-stopping and charismatic.
Watches musicians love to wear
Musicians are among the most popular people in the universe. With lavish lifestyles, entertaining music videos, and a huge fan base, they only endorse the best and stunning collections.
Musicians are often creative souls with unique taste and this is reflective of the watch collections they wear. Here are some watches they play to:
Lady Gaga
Ed Sheeran

Image: Harald Krichel

Pharrell Williams
Singer, songwriter, and producer Pharrell Williams is a fan of creativity and fashion. His choice of watches matches this as he is often seen wearing Richard Mille’s fabulous collection. His statement watch is the Richard Mille RM 031, a platinum-machine high-level piece with exceptional performance.
Buy the finest luxury watches
These pieces often come with classical history, high-tech manufacturing, and exquisite diamonds – everything that the rich and famous desire. Why don’t you spoil yourself and grab a pair or two today?
To read more about the luxurious world of famous watches and the famous people behind it, be sure to take a look at our luxury column. Like what you see? Drop us a line here!
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