After 14 months of rest and recuperation following a near-fatal car accident, Tiger Woods has returned to the field at the 2022 Masters tournament in Augusta, Georgia. The American professional golfer was just 21 years old when he won his first Masters tournament in 1997.
Woods is 46 now, and he holds five Masters titles, more than 40 European titles, and 81 PGA Tour wins among other awards and recognitions. What’s more, he will soon be inducted into the 2022 World Golf Hall of Fame.
The prestige that comes with being a professional golfer also attracts branded sponsorships and endorsements. According to Forbes, Woods earned a whopping $1.7 billion in total from all his endorsements up until 2021. That same year, he made an impressive $60 million out of which only $200,000 came through playing golf! Today, Tiger Woods’ net worth is estimated to be $800 million.
Masters weekend: Tiger Woods makes the cut
Woods’ career spans more than two decades, and so do some of his brand endorsements. He signed lucrative advertising deals with Nike and Titleist in 1996 when he was starting out. Today, he is associated with not just brands selling golf equipment, but with a watch company, a motorcycle company, and an energy drink company among others. Ahead, we take a look at these deals and what they’re worth.
Tiger Woods: Nike
Tiger Woods and Nike go way back to 1996 when the young golfer had just turned pro. He was reportedly signed for $40 million which was paid over five consecutive years. His second five-year deal in 2001 was more than double that amount—a total of $100 million! In 2016, Nike stopped making golf equipment but Woods continued to endorse the brand’s apparel and shoes.
This week at the 2022 Masters tournament, Woods stirred up a big controversy when he was spotted wearing FootJoy golf shoes instead of his usual Nike pair. While the reason is evident—Woods’ accident last year shattered bones in his right leg which resulted in uncomfortable rods, plates, and screws being inserted—Nike released a statement announcing that they will be working with him to meet his new needs. Now, that’s a solid partnership.
This American sports cards and collectibles company is known for producing golf memorabilia inspired by Tiger Woods since 2001. They sell autographed and signed photos, prints, pin flags, shoes, hats, polos, mats, and more.
Tiger Woods joined Rolex as a brand ambassador in 2011, right after his association ended with Tag Heuer. The first Rolex he endorsed was the 41mm Oyster Perpetual Day-Date II in an 18k white gold case with a fluted bezel. The retail price is $35,000 approximately.
His go-to timepiece, however, is the Rolex Deepsea D-Blue he’s often spotted wearing when on tour. “I need a watch that is very reliable, that’s why for me the Rolex Deepsea is a natural fit. I love the way it feels. It’s heavy, it’s sturdy, it’s very manly. I like the fact that I’m able to wear my watch in all different types of environments and with all different types of outfits,” Woods told Rolex.
In 2011, Japanese company Vantelin Kowa joined hands with Woods. Considering the numerous injuries the golfer has sustained, this partnership made sense considering that the company creates pharmaceutical products including pain medicine. This deal led the golfer to endorse the products by appearing in television ads aired in Japan.
Tiger Woods isn’t just in demand for sport-related endorsements. In 2014, Indian motorcycle company Hero MotoCorp signed a four-year deal with him worth $36 million. In 2018, the deal was extended for an undisclosed amount (one can only guess!).
In 2015, Full Swing scored a partnership with Woods to endorse a range of golf simulators. To date, this is the only golf simulator trusted by Woods. In a press statement, he said, “What led me to Full Swing was [that] it simulated exactly what I was doing on the golf course in the confines of my own house.”
When Nike quit manufacturing golf equipment in 2016, it was only a matter of time before TaylorMade stepped in and took over. In 2017, Woods signed an equipment deal that allowed him to utilize all their equipment, right from the drivers to the irons.
In a press statement, Woods said, “Before joining TaylorMade, I tested clubs for quite a while. I hit a lot of drivers. To hit a shot on the heel or off toe, and for the ball to stay in the air and still come out a little hotter was nice to see. At the end of the day, it’s a game of misses. Anytime you have a product that helps you manage your misses; you have a superior product. That’s what Twist Face allows us to do, and that was a big factor in choosing TaylorMade.”
In 2016, Woods signed a multi-year contract with Bridgestone balls. His agreement reportedly allows the pro golfer to assist and help in the development of golf balls.
Every sportsman needs his energy drink, and Monster Energy quickly capitalized on that opportunity by signing an agreement with Woods in 2016. Pay close attention and you’ll notice his golf kit almost always features a logo of the high-caffeine energy drink.
In his career spanning 26 years, Woods has undergone five surgeries on his back—and what better way to spread awareness about spinal diseases than to partner with a spinal device company? The privately-held Centinel Spine partnered with Woods in 2019, right around the time he made his comeback.
Discovery Communications, Inc.
This US media giant owns the online streaming service GolfTV and the magazine Golf Digest. In 2019, Discovery secured an exclusive content partnership with Tiger Woods to offer unrivalled golf coverage.
In 2021, 2K Sports announced their acquisition of HB Studios (the developer of two golf games) and The Golf Club franchise to create a console video game series featuring Tiger Woods. The golfer joined the partnership as a licensing partner and executive director. This will be his first video game appearance since 2013 when he parted ways with EA Sports after a 15-year contract.
Top image: TaylorMade