by | May 10, 2021 | Style, Watches

Being a professional athlete has its perks – not only are they eligible to be ambassadors of luxury watch brands, but they also get the opportunity to design their own signature timepieces! Whether it’s Russian ice hockey star Alex Ovechkin’s collaboration with Swiss luxury brand Hublot on the Big Bang Unico timepiece or Irish golfer Rory Mcllroy’s special edition Omega Speedmaster ’57 Chronograph watch, these famous athletes and their iconic luxury watches are worth your attention.

Related: King James and his passion for luxury watches

From football and American football to ice hockey, golf, and mixed martial arts, we cover the luxurious lives of five leading athletes who aren’t shy to flaunt their expensive taste for watches (We covered LeBron James here.). Think: a Jacob & Co. timepiece worth $1 million, a Hublot watch set with 150 diamonds, a rare Rolex with a price tag of $185,000… the list goes on.


The Brazilian footballer is touted to be one of the best players, but luxury watch enthusiasts will agree that he also brings his A-game to horology. His collection is expansive, and his tastes expensive – you’ll see Neymar decked in the best luxury watch brands like Rolex, Richard Mille, and Hublot.

His Rolex GMT Master II 40mm in 18k everose gold is a rare find indeed – the bezel and dial are set with diamonds, rubies, and sapphires, with a price tag of $185,000.

His Richard Mille RM052 Tourbillon watch is equally unique, with a prominent skull face on its transparent dial. Meanwhile, his Hublot Classic Fusion Titanium Pavé 33 mm watch features a polished titanium bezel set with 36 diamonds, and a case set with 114 diamonds.

Alex Ovechkin

Hublot Friend Of The Brand Alexander Ovechkin Best Luxury Website 2021Jpg

Photo: Hublot

This celebrated hockey star is renowned for his finesse on the ice – last year he made history by joining the NHL’s 700-goal club. To commemorate his accomplishments, Swiss luxury brand Hublot gifted Alex Ovechkin a unique Big Bang Unico Titanium 700vi timepiece in colours of red, white, and blue to pay a tribute to his Russian roots.
Hublot Friend Of The Brand Alexander Ovechkin With Jean Francois Sberro Hublot Of America Best Luxury Website 2021

Alex Ovechkin and Hublot North America President Jean-Francois-Sberro

This year, the brand collaborated with Ovechkin to release a limited-edition Big Bang Unico timepiece with a red velcro strap. It features a carbon fiber case and its in-house UNICO mechanical movement. Ovechkin himself added certain design elements to the watch, like his Great Eight logo on the dial and his signature on the sapphire crystal case back. The watch retails at $26,200.
Alex Ovechkin Hublot Big Bang Unico Watch Best Luxury Website 2021

Alexander Ovechkin wears the Hublot Big Bang Unico Red Carbon watch. Image source: Hublot

Tom Brady

Apart from dominating the NFL, Tom Brady is also commanding attention for his high-end luxury watches. Not only is he a connoisseur of watches, but he’s also loyally endorsed TAG Heuer and IWC Schaffhausen as their brand ambassador.

Tom Brady Tag Heuer Carrera Calibre Heuer Best Luxury Website 2021

Tom Brady wears the TAG Heuer Carrera Calibre Heuer 01 watch. Image source: TAG Heuer

A peek into his collection also reveals Rolex Milgauss and Audemars Piguet Royal Oak, but the watch Brady is most known for is the TAG Heuer Carrera. That’s the first Carrera timepiece he purchased for himself in 2002. And today, he has a wide collection of Carreras, including his signature Tom Brady Special Edition Heuer 01 Chronograph. Another notable mention is the IWC Pilot Worldtimer timepiece he wears regularly that he bought over 20 years ago.
Tom Brady Iwc Schaffhausen Best Luxury Website 2021

Tom Brady with the IWC Schaffhausen Pilot Worldtimer watch and the IWC Schaffhausen Pilot Chronograph Top Gun Edition SFTI watch. Image source: Tom Brady/Instagram

Rory McIlroy

Interestingly, Irish golfer Rory Mcllroy has always sported a luxury watch on his wrist while playing. His early days saw him wear the Audemars Piguet Royal Oak Offshore timepiece and the unique Offshore Chronograph Bumblebee timepiece.

Later, he became the brand ambassador of Omega’s Aqua Terra collection and donned the likes of Aqua Terra 150m Co-Axial GMT, Seamaster Planet Ocean 600m, and Seamaster Aqua Terra Gold 150m Master Co-Axial. Last year, Mcllroy collaborated with Omega on the new design of the Seamaster Terra Ultra Light watch worth $40,000.

Rory Mcllroy Omega Speedmaster 57 Best Luxury Website 2021

Rory Mcllroy wears the Omega Speedmaster ’57 Co-Axial Chronometer Chronograph 41.5mm Rory Mcllroy Special Edition watch. Image source: Rory Mcllroy/Instagram, Rolex

Rory Mcllroy Seamaster Terra Ultra Light Best Luxury Website 2021

Rory Mcllroy wears the Omega Seamaster Terra Ultra Light watch. Image source: Omega

Conor McGregor

The famous Irish mixed martial artist and boxer’s collection includes the biggest and the best names in the luxury watch industry. It’s estimated that Conor McGregor has a collection of timepieces estimated to be around $2.5 million! His go-to brands are Rolex (GMT-Master Pepsi and Submariner Hulk),
Audemars Piguet, and Patek Philippe, but he’s also warming up to Jacob & Co. A prized possession he was gifted on his 32nd birthday is Jacob & Co.’s Astronomia Casino watch, worth a whopping $700,000!
Conor Mcgregor Rolex Day Date Best Luxury Website 2021

Conor McGregor wears a classic Rolex Day-Date 36mm in yellow gold with a green dial. Image source: Instagram/Conor McGregor, Rolex

But that’s not it – this year, McGregor invested in Jacob & Co.’s Astronomia Tourbillon Five Minute (ref. AT810.40.BD.BD.A) worth around $1 million. This is not the only Astronomia he owns – he also has the Astronomia Casino, the Astronomia Solar Planets, the Astronomia Opera, and the Astronomia Tourbillon in rose gold. Why have one when you can have them all?
Conor Mcgregor Watch Image Best Luxury Website 2021

Image: Joe Faraoni/ESPN Images

Conor Mcgregor Jacob Co. Astronomia Tourbillon Five Minute Best Luxury Website 2021

Conor McGregor wears Jacob & Co.’s Astronomia Tourbillon Five Minute timepiece. Image source: Instagram/Conor McGregor, Jacob & Co.

Conor Mcgregor Rare Green Patek Philippe 5905P Best Luxury Website 2021

Conor McGregor wears a rare Green Patek Philippe 5905P. Image source: Instagram/Conor McGregor, Patek Philippe

Conor Mcgregor Rolex Day Date Best Luxury Website 2021

Conor McGregor wears a classic Rolex Day-Date 36mm in yellow gold with a green dial. Image source: Instagram/Conor McGregor, Rolex

Conor Mcgregor Luxury Watches Best Luxury Website 2021

Image: Joe Faraoni/ESPN Images

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