Valentine’s Day is fast approaching, and a popular go-to gift item for your partner or spouse is always perfume. These are lean times financially, though. And price mark-ups are one of the things that characterize the perfume industry. But you don’t have to blow apart your pocketbook to get high-end perfume.
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First of all, why perfume as a gift? For Valentine’s Day, especially, it’s personal and romantic. A premium fragrance can evoke memories and emotions. She’ll love it, because it shows your thoughtfulness and consideration. It shows her that you really care. Plus it’s practical. Perfume can be used everyday, so she’ll appreciate it and think of you – since you gave it to her – everyday.
Premium perfume doesn’t have to be over-the-top expensive
Some of the world’s most sought-after fragrances contain floral extracts, such as jasmine and rose, that can cost hundreds of dollars. But keep in mind when you shop that there are places you can go that sell premium fragrances, also with subtle tones and perfect balance, and good sillage (the trail a fragrance leaves behind), for a fraction of the cost.
Companies like Dossier offer a new way to consume perfume without making it an investment. Their products are similar to the bigger brands, but they don’t blow money on packaging and celebrities. They focus on the quality of the product while keeping the price point down.
This is sponsored content, paid for by Dossier
Perfume can be expensive. Big brands call on those celebrity endorsements, and that contributes to pushing up the price tag. And a lot of big brands go for expensive, luxurious and intricately designed packaging, another reason for the higher cost. Yes, they use a higher concentration of fragrant oils, with a longer time that a fragrance lasts on the skin, as well as good sillage. The global luxury perfume market is over $11 billion USD. The market is projected to grow to over $16 billion by 2027. So it’s a big money game.
Environmental sustainability is top of mind
There’s a shift going on in terms of consumer preferences as well. Buyers are moving away from synthetic perfumes towards natural ones due to the escalating concerns over allergies and toxins. Health and wellness is more of an over-reaching concern for people. And on top of that, the increasing popularity of sustainable and eco-friendly product variants are propelling the growth of the perfume market.
Dossier sources their perfume from Grasse, France, and follows U.S. and E.U. cosmetic safety recommendations when formulating their products. They’re ethical, sustainable, and sourced from high quality ingredients. Ambery Cherry, Fruity Almond, Floral Lavender, Spicy Orchid – Dossier’s vegan and eco-friendly fragrances are 100% non-toxic and cruelty-free. No nasty ingredients to any of it. Their products for men and women (and unisex) are inspired by bigger brand perfumes. For example Floral Rose inspired by Le Labo Rose 31 (retail price $192) sells for $39.
The packaging as well uses recyclable, environmentally friendly materials – plastic-free, recyclable glass for their bottles, recycled and recyclable corrugated boxes.
Stronger and longer-lasting scent
In the end, again, look for companies that don’t need to work in added marketing and branding costs, boosting the retail cost, companies that also offer a wide selection of perfumes so you can find a scent that suits her personal taste. Access to premium fragrances shouldn’t be a privilege for just the 1%, but the norm for all. Dossier has over 50,000 verified reviews on their website, so take a look. People write about the “delicious” smell, the longevity of the fragrance, the layered fresh scents, and the compliments they were receiving.
And nothing is more romantic on Valentine’s Day than the gift of perfume, even moreso than jewellery or chocolates. It’s delivered to your home fast. She’ll appreciate the gesture, on top of the respect showed to the environment.
I am a 50-something Torontonian who loves everything about my city. It’s been my home, my playground, for my entire life. I went to school here. I met my wife here. I own real estate here. I love writing about the transformation of my city on the world stage, which hasn’t been anything short of dramatic. That continues on, as I write this. I write on the real estate scene. I write on travel and fashion. I like following the world of luxury watches.
But I love writing about cars – check that, luxury cars, a level of superior, engineering sophistication, high performance and style, that transports you not just from one destination to another but also out of whatever you are going through on a particular day, whatever mood you are in, all to another head space. It’s complete and total exhilaration, head to toe.
Check out my stories, and email me direct at mkeast@regardingluxury.com
