Trends, like all cycles, ebb and flow. In the men’s luxury watch industry, only time can tell what is and is no longer in demand. And like time, trends are cyclical as old favorites are replaced with new, only to be replaced by old again.
Related: New TAG Heuer Aquaracer Professional 300
We’re in the second year of COVID-19 and time seems to be at a stand-still. We’ve been surprised by the new launches, like IWC Schaffhausen, on watch blogs. Look at what horology aficionados are currently coveting. Maximalism and minimalism are neither in competition nor coexistence, but rather synchronically proliferate our timelines (and wish lists).
Canada’s best luxury website: Buzz-worthy timepieces
Hardware is back but unlike the heavy, clunky genre of the 90s. And the most coveted color switches from blue to green, still an earth-tone but not necessarily neutral. As summer approaches and sleeve lines shorten, we’re excited to see wrists adorned with the latest buzz-worthy timepieces.
Rolex Oyster Perpetual Datejust
Green is the new blue
Omega Seamaster 300 Malachite
Breitling Premier Heritage
Men’s luxury watches: Steel bracelets
Audemars Piguet Royal Oak Flying Tourbillon
Men’s luxury watches: Celebrating icons
This season, and the seasons to come, focus on perfecting men’s luxury watch icons. Omega’s Speedmaster professional, IWC’s Pilot, and Rolex Explorer have higher standards connoted in their names. To sit at the apex of luxury, they must be driven by perfection.
Omega Speedmaster
Instead of focusing on trivialities, watch brands are amplifying what it means to be minimalist by cleaning up design. Men’s luxury watches are moving away from kitschy and ornate details to mastering inconspicuously innovative details.
Rolex Oyster Perpetual Explorer
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High watchmaking
IWC Big Pilot Perpetual Calendar
Vacherin Constantine also forays into beautifully complicated mechanics with their Overseas Perpetual Skeleton. An epic name for an epic watch, this features a solid rose-gold 41.5 mm case, full perpetual calendar displays. The Maltese Cross-style bracelet that can be alternated with both alligator and rubber straps. The demand for high watchmaking has been surprisingly unimpacted by COVID. A large group of aficionados are still seeking over-the-top craftsmanship, prestigious designs and engineering.
Vacheron Constantin Overseas Perpetual Skeleton gold
Margo Vartanian is a bicoastal freelance writer between Toronto and Los Angeles, always in journalistic pursuit. She studied English Literature, Rhetoric, and Media at the University of Toronto while holding congruent internships at Narcity and StyleDemocracy. Post-grad, she worked as the social media manager of multiple companies before fully freelancing. She now develops written content strategies for various luxury and corporate brands and directs website copy. Her admiration for fashion stems from her interest in fusing the creative with the functional and mimics the concept of utilitarian frivolity through her written approach.
