What is it about Rolex that really gets people interested and makes them want to own this luxury brand of watch? Rolex watches generated over $4.7 billion USD in turnover in 2020 according to Statista, making it the No. 1 luxury watch brand in the world in that regard.
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Here are just some thoughts on the subject.
They’re purpose built
Rolex is widely regarded as the first ‘tool watch.’ Vintage Rolex aficionados like the romantic concept that so many of the original models were designed for precise, utilitarian, and sometimes quite daring objectives, rather than just as jewelry or ornament.
It’s all about the details
Vintage Rolex enthusiasts like the subtleties of the varied dials, bezels, crown guards, and other elements that vary significantly across models and may add so much to a watch’s worth and collectability. These variations will often significantly influence the value of the watch. All because of a little detail, a $5,000 watch becomes worth $50,000.
Rolex Oyster Perpetual Explorer II 42 mm
Their value keeps rising
Vintage Rolexes have a high intrinsic value, which is only increasing for specimens in excellent condition. Collectors are ecstatic about possessing a wearable investment, which is precisely what antique Rolexes have become. These are models whose values continue to rise quicker and steadily than those of most other classic watches. In general, the more expensive Rolexes do not appreciate as rapidly, although there are exceptions.
They’re robust
The one thing that is guaranteed when it comes to a Rolex is that it will stand the test of time. The Rolex Explorer, for example, was designed to be very tough, having special lubricants in the movement that could endure high temperature fluctuations. Rolex designed the watch with high-altitude mountain climbers in mind, who will face drastic temperature variations between day and night.
TOP IMAGE: Rolex Oyster Perpetual Cosmograph Daytona 40 mm
Mark Keast has been a journalist for three decades, starting out as a sports writer and editor for one of Toronto’s largest daily newspapers. Recently he has moved into writing on luxury cars, travel, and Toronto luxury real estate. He owns real estate in downtown Toronto as well, so there’s a vested interest there. Mark spends a lot of his work time connecting with realtors and developers across Canada, staying on top of industry developments.
Check out his stories, and email him direct at mkeast@regardingluxury.com
