With a society restricted to smart working and virtual communication due to the pandemic, Italian fashion house Ermenegildo Zegna believes the modern man is in desperate need of a “Reset.”
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“We are all experiencing a new reality concerned with new needs. That leads us to previously unseen lifestyles and attitudes,” says Ermenegildo Zegna’s Artistic Director, Alessandro Sartori. “It is precisely at a time like this, when everything is under discussion, that we at Zegna have decided to Re(set).”
Milan Men’s Fashion Week: Zegna re-interpreting style codes
The Relaxed Look
“I have a lot of classic shirts and I don’t know what to do with them,” Sartori says. “I realized not to have enough knitwear.” From the awareness that, after the pandemic, “tailoring will not return to the way it used to be.” The need arose to “reinvent something more useful for tomorrow.”
Fluid and soft
In addition, the collection has cashmere work jackets knotted like bathrobes. It features bulky sweaters instead of tight-fitting shirts, jersey slippers and comfortable sneakers, leather pullovers to be worn as coats, blazers with shawl collars, a return to the kimono. Suits are as comfortable as pajamas.
The Vanity of Sales
“We will dress Silicon-Valley style and leave with the serenity of having survived, also thanks to our skills as being specialists in high-level textiles, which is a way of protecting Made In Italy.”
A Canadian living in Europe, with a wide range of experience in journalism as a TV and film producer, broadcaster and writer. Vince has worked in all the major media mediums including TVO, Rogers, CFTR/CHFI radio and Corriere Canadese/Mississauga News/European Source News Magazine in Rome. He has presented news stories on-air, created TV documentaries, conducted exclusive interviews, written hard news for newspapers and featured articles in business IT magazines. He has covered a variety of beats, including entertainment, sports and
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