It’s been half a decade since Tag Heuer first entered the smartwatch game. Fast-forward to today. The luxury watchmaker continues to dominate with its newest triumph: the latest Tag Heuer Connected.
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Now in its third iteration, the Tag Heuer Connected is an impressive combination of craftsmanship and tech. It also caters to the needs of the health and wellness-loving consumer.
First of its kind
Back in 2015, Tag launched its first smartwatch – the original Connected. It was an impressive feat. Tag was up against tech giants like Apple, LG, Samsung, and Sony, who were already monopolizing the smartwatch industry.
But Tag didn’t waver. Instead the luxury watchmaker delivered a first-of-its-kind smartwatch that demonstrated exceptional quality and design. At the time, the new Connected truly helped usher in a new era of luxury smartwatches.
By 2017, Tag was on a roll with its second, and even more impressive round of Connected. This time, there were two versions. The Connected 45 smartwatch was all about personalization. It allowed customers to choose from a whopping 56 designs. Its counterpart – the Connected 41 – was equally as impressive. It combined all of the 45’s amazing features into a more condensed version.
Heart rate monitor
Now, in its third generation, the new Connected has taken things up a notch. It has all of the great features of the OG model. But is also has new additions like a heart rate monitor and interchangeable rubber straps for durability.
Compared to the Connected 45, the newest model doesn’t have as many customization options. But there are still enough options for consumers to choose from when it comes to materials, finishes, and digital options.
For those looking to go the classic route, the new Connected takes inspiration from Tag Heuer’s Carrera chronograph. It offers 45mm stainless-steel or titanium cases. It also features two pusher buttons – resembling chronograph pushers – on either side of a signature central rotating crown. That allows for the new Connected to be very easy to physically control.
But that’s not all when it comes to physical customization. To further accommodate fitness-loving clients, the new Connected offers an interchangeable bracelet system. That includes the classic steel or a series of rubber strap options.
The perforated rubber straps are available in red, orange, lime green, lime yellow, khaki, and classic black. The crock-print rubber straps come in black with either lime green or red stitching. It also comes in a deep blue paired with teal stitching.
Wide variety of face options
The new Connected starts off at $2,250 for the steel case and rubber strap option. The top end model – a titanium case option – goes for $2,950.
But what’s more impressive beyond the physical customization of the new Connected is its wide selection of highly detailed watch face options. Using the custom-built Tag Heuer Connected app, users can choose from 28 designs for their digital dial.
That includes options like the Carrera Heuer 01 (a digital take on the Carrera chronograph) and Orbital (an algorithm-based and animated neural network). It also includes a crystal-inspired liquid display option, and the Heuer 02 manufacture movement skeletonized three-hand dial option.
Versatile watch
When it comes to digital features, the new Connected comes with a GPS, a compass, an accelerometer, a gyroscope, and a heart rate sensor.
The verdict: the newest Tag Heuer Connected is just one watch offering the look and feel of several different Tag timepieces. That makes it exceptionally versatile for any occasion. That proves, once again, that Tag is among the elite when it comes to the luxury smartwatch game.
Where to buy
The new Tag Heuer Connected can be purchased online from Maison Birks (the only Canadian online retailer of this watch). It can be purchased at Maison Birks Montreal Centre-Ville, Chinook Shopping Centre, and Rideau Centre. The watch is also available at the Carrefour Laval and Downtown Toronto – Bloor Street stores.
*All images courtesy of Maison Birks
A freelance writer and idea generator based in Toronto, Irina currently works for an ad agency focused on innovating health and wellness.
Before this, she made her mark on the publishing world in a series of roles as a writer and editor. Her expertise centre around social media management, feature and blog writing, campaign activation, and creative direction.
Since receiving her Journalism Diploma, Irina has been a contributor for STRUT, Sun News Network, sweetspot.ca, Regarding Luxury, Post City, and Chatelaine.
Her interests include impromptu weekend road trips, petting dogs, the Lagree Fitness Method, and aspiring to be a dessert critic.
