Irina Lytchak

A freelance writer and idea generator based in Toronto, Irina currently works for an ad agency focused on innovating health and wellness.
Before this, she made her mark on the publishing world in a series of roles as a writer and editor.  Her expertise centre around social media management, feature and blog writing, campaign activation, and creative direction.
Since receiving her Journalism Diploma, Irina has been a contributor for STRUT, Sun News Network, sweetspot.ca, Regarding Luxury, Post City, and Chatelaine.
Her interests include impromptu weekend road trips, petting dogs, the Lagree Fitness Method, and aspiring to be a dessert critic.
6 WATCHES THAT MAKE THE ONE PER CENT TICK

6 WATCHES THAT MAKE THE ONE PER CENT TICK

When talking money, being part of the 1 per cent crowd, led by people like Jeff Bezos, means you’re part of an elite group. That segment currently holds more than 44 per cent of the world’s household wealth. It also means you’ve got expensive taste. But when it comes...

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TAG HEUER UPS ITS SMARTWATCH GAME WITH CONNECTED

TAG HEUER UPS ITS SMARTWATCH GAME WITH CONNECTED

It’s been half a decade since Tag Heuer first entered the smartwatch game. Fast-forward to today. The luxury watchmaker continues to dominate with its newest triumph: the latest Tag Heuer Connected. Related: Tudor's new Black Bay 58 Blue men's luxury watch adds a big...

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