New York City’s Fifth Avenue recently retained its top ranking as the world’s most expensive retail destination, according to a Cushman & Wakefield study, so the opening of Swarovski’s new flagship store there is the latest jewel in that crown.
Walk through the door and you’ll be met with Swarovski’s collections from crystal jewelry and home décor to Eyewear, Tableware, and limited-edition products; explore crystallized collaborations with global brands such as ’47 x MLB® for the iconic New York Yankee cap and I HEART NY; and take in the fine jewelry collections made with lab-grown diamonds.
“Our Manhattan flagship marks a pivotal moment in our global retail strategy, offering services and products ranging from collaborations to personalization with a distinctive attention to our customer’s needs,” says Michele Molon, Swarovski CCO. “This is where our global vision comes to life through the brilliance of Swarovski, offering a unique omnichannel customer experience.”
The iconic Swarovski Octagon is embedded throughout the store’s design. At the heart of the first floor, a grand pink staircase in the shape of an octagon leads customers to the upper floor. It is framed by eight octagon vitrines containing charming tableaux depicting episodes from the Austrian brand’s storied 128-year history – from its birth in the Tyrolean Alps and the early days of haute couture to the present day, bringing glamorous allure to the Oscars set and to the red carpet at New York’s Met Gala.
On the second floor is a luxurious white boutique space dedicated to Swarovski Created Diamonds, as well as a lounge where refreshments are served in Swarovski’s signature Rosenthal China, and a space where customers can personalize and customize their purchases.
From left to right: Alexis Nasard (Swarovski CEO), Ashley Graham (model), and Giovanna Engelbert (Swarovski Creative Director)