Synchronize your watches to top speed. The prancing horse Ferrari and the iconic Swiss watchmaker Richard Mille have signed a multi-year partnership agreement this week. It allows both multinational corporations to jointly sponsor, promote and develop each other’s luxury brands.
“Nothing says luxury performance like a Richard Mille,” says Watch Your Style YouTuber and jewelers sales representative, Eric Rivera. “Very rarely have I sold a Richard Mille to a client that hasn’t had a nice sports car.”
Richard Mille RM65-01
They will promote each other’s brands. Ferrari and Richard Mille will also create a think tank by merging their research and design teams. In the end, they hope to create an exclusive range of limited edition watches.
“Pure performance. These are watches that are very sporty. Besides the fact that they are ultra-luxury pieces, I would say that they are ultra-sporty pieces,” says Rivera. “It’s something targeted towards the guy that likes the fancy sports car. There is always going to be a direct correlation between the two.”
Richard Mille praises the Ferrari deal:
“The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.’’
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“Ferrari and Richard Mille share many common values, from technology to use of similar materials, as well as the passion we put into coming up with and designing our products. Both brands bear the name of their founder and represent their dreams and visions. The partnership will have a wide reach and I am particularly pleased that it also extends to the Ferrari Driver Academy.
“Richard Mille is a great racing fan and shares our commitment to bringing along talented youngsters and to attract young people to motorsport.”
Salespeople love the Italian/Swiss connection
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A Canadian living in Europe, with a wide range of experience in journalism as a TV and film producer, broadcaster and writer. Vince has worked in all the major media mediums including TVO, Rogers, CFTR/CHFI radio and Corriere Canadese/Mississauga News/European Source News Magazine in Rome. He has presented news stories on-air, created TV documentaries, conducted exclusive interviews, written hard news for newspapers and featured articles in business IT magazines. He has covered a variety of beats, including entertainment, sports and
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