The NBA season is upon us, with the Toronto Raptors looking to surprise prognosticators, and make a playoff run the league’s Eastern Conference. Power forward Precious Achiuwa is a key part of the team, not a starter, but first off the bench, a back-up to starting centre Jakob Poeltl. When it comes to lifestyle – what he does to check out from the game during off-days – Achiuwa goes to his extensive wine collection.
Prior to joining the Raptors in 2021 in a trade with the Miami Heat, Achiuwa developed a passion for wine, recruited by teammate Jimmy Butler to cart his wine case between games. From there his love of wine grew. Leading wine cellar management app InVintory has announced that Achiuwa is their newest ambassador, joining a number of wine-loving athletes in their network, including investors Josh Hart of the New York Knicks and former player now broadcaster JJ Redick.
New tracking system for people with extensive wine collections
“My interest in wine really took off once I joined the NBA and met other players who were passionate about it,” Achiuwa told Regarding Luxury. “When I discovered InVintory, I was immediately blown away by their incredibly simple solution to cellar management. It’s so straightforward, but had yet to be done in an efficient and user-friendly way. I’m proud to join as an ambassador and help them curate some amazing experiences and events.”
InVintory was started in 2018 and offers a solution to track and find bottles in a personal wine cellar, see ideal drink windows, capture tasting notes, and build a wine list. It is currently available as a freemium app on iOS, web, and is coming soon to Android.
Prestige (the paid tier) unlocks additional advanced features including the ability to find bottles in an instant through a 3D replica of bins or racks, as well as custom analytics behind one’s collection, like their total market value. Opus (bespoke solution) designed for the most elite collectors is set to launch in Fall 2023. As a high-touch service solution, InVintory builds a custom 3D model of a client’s wine cellar that they unlock on a dedicated iPad app beside their cellar door.