The global pandemic of COVID-19 has massively affected the hotel industry. Around the world, luxury hotels have been closed to visitors due to travel bans and lockdown regulations. Tourism has taken a huge hit.
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However, as the strict global measures start to lift, COVID-19 will continue to influence hotels, but in new ways. As they open their doors once more to guests, there will be new priorities. The most important appeal for tourists might not be exclusive services or high-quality dining or new and interesting locations. It will most likely be cleanliness, health, and hygiene.
As Jumeirah Hotels has adapted the pandemic #StaySafe hashtag to #StaySafeWithJumeirah, you can see they want to present their hotels as a safe space for guests after the lifting of the global lockdown.
So, expect a trend in the second half of 2020 as many other luxury hotels start doing the same.
So, Marriott International is another example of a hotel company publicly showing their dedication to addressing the dangers of COVID-19 and reassuring the safety of its guests through raised hygiene standards.
The owners argue that UV lights are even more effective than other sanitation strategies. For example, it avoids the risks of human error that come from consistent cleaning plans.
Their precisely outlined seven-step plan offers reassurance to guests. It includes offering PPE to employees who require it, implementing six-foot social distancing, a review of their Heating Ventilation and Air Conditioning (HVAC) systems, and improving their digital innovations. For example, guests can check-in without contact through an app, which includes payment processing, ID verification, and a digital room key.
Both hygiene certification inspectors and luxury hotels are fast adapting in preparation of a post-pandemic world. Everyone realizes that cleanliness, health, and hygiene will be top priorities. COVID-19 is still going to exist, and will be at the forefront of people’s minds, at least until there is a vaccine. Even after that, attitudes and expectations in luxury travel have likely changed permanently. Therefore, both individuals and businesses will be learning fast to adapt to keep themselves and their customers safe.
Guests must also take responsibility by choosing to travel to places that have taken the necessary precautions to protect their guests, and to follow the rules put in place. And, hopefully, all hotels will follow the example of these innovative and safeguarding companies.
Ceri is a writer and editor from the UK currently living in Berlin. After graduating from the University of Exeter with a degree in English Literature, she established herself as a professional freelancer. She worked online as a travel writer for The Best Travel Places while travelling Europe. Ceri also edits the books of bestselling Amazon authors as a Savage Edits editor. But the majority of her work has been in creating content. She has written for various companies from vanilla suppliers to presentation designers to new tech businesses to local hotel websites. Now her content creation also focuses on writing articles around luxury lifestyle and travel for RE: LUXE.
