Trends, like all cycles, ebb and flow. In the men's luxury watch industry, only time can tell what is and is no longer in demand. And like time, trends are cyclical as old favorites are replaced with new, only to be replaced by old again. Related: New TAG Heuer...
Watches
A WATCH FOR THE DISTINGUISHED GENTLEMAN: A. LANGE & SÖHNE LANGE 1 PERPETUAL CALENDAR
When you buy a watch you do not simply buy an instrument that keeps the time. You buy into a heritage, a history that has been carefully, laboriously and lovingly cultivated over time. After all, the timepiece is a testament to all of those emotions and moments that...
THE GREAT 8: LED BY ALEX OVECHKIN, PRO ATHLETES ARE SETTING THE TRENDS FOR MEN’S LUXURY WATCHES
Being a professional athlete has its perks - not only are they eligible to be ambassadors of luxury watch brands, but they also get the opportunity to design their own signature timepieces! Whether it’s Russian ice hockey star Alex Ovechkin’s collaboration with Swiss...
MAKE WAY FOR PANERAI: INTRODUCING THE ENVIRONMENTALLY FRIENDLY SUBMERSIBLE ELAB-ID
Panerai is pioneering a new revolution in watchmaking with its release of the Submersible eLAB-ID™. This watch has the highest percentage of recycled-based material ever made. It leads the horology world in a movement toward greater environmentally responsible...
NEW LONGINES LINEUP FOR 2021: A HERITAGE CLASSIC GETS A COLOURFUL MAKEOVER
While not at the level of a Patek Philippe, Rolex, Cartier, or Audemars Piguet, Longines has built a very nice brand story around affordable luxury. They manufacture Swiss-made watches and quartz watches, many of which have the prestigious COSC certification. Perhaps...
TIC TALK: NEW TAG HEUER AQUARACER PROFESSIONAL 300
The pandemic has not stopped the luxury watch world from rolling out remarkable timepieces. The newest releases from Watches and Wonders 2021, which was held exclusively digitally in mid-April of this year, certainly do not disappoint. Here, our team at Regarding...