by | Jul 14, 2023 | Watches

New this month: Four new men’s luxury watch releases focusing on speed, accuracy, design, and resilience to power iconic feats. Whether you’re looking for a watch that’s high-performance, high-fashion, or both, these summer launches are made to withstand the pressures of distance, speed, and the passing of time.

Men’s luxury watch: The Bremont WR-45

In time for the F1 season, Bremont’s new WR-45 men’s luxury watch draws upon its British heritage and precision engineering to get Williams Racing certified. The WR-45 Chronograph is limited to 244 and is “tested beyond endurance” to support the Williams Racing team throughout the F1 calendar.

Bremont’s miliary-proof, utilitarian maxim understands form and function work hand-in-hand. The 43mm chronograph features a new case design in the Williams Racing range while maintaining its trusted tachymeter function, a must-have for timing that running mile.

The WR-45 uses Bremont’s immediately recognizable 3-piece Trip-Tick case construction which has been DLC treated. Blue emission Super-LumiNova makes the hands and indexes easy to read in poor lighting conditions. With a 56-hour power reserve, the WR-45 comes on a black Alcantara strap, a material traditionally used for racing car steering wheels.

Price: $8,720 CAD

Click on image to enlarge and view gallery

Chopard Mille Miglia GTS Power Control Bamford Edition ‘Desert Racer’

Chopard’s newest Chopard Mille Miglia timepiece is in collaboration with the Bamford Watch Department. This is their second time teaming up following their initial success in 2021. This super exclusive edition of the Mille Miglia GTS Power Control timepiece features orange, grey, and black details with oversized numerals and a woven-effect rubber strap.

The name “Desert Racer” encapsulates the vision of George Bamford and Chopard’s Co-President, Karl-Friedrich Scheufele of off-road racing. Bamford himself tested it aboard a Meyers Manx buggy at the National Off Road Racing Association. Spoiler: It passed. These 50 timepieces are made of light yet resilient bead-blasted titanium. The combination of sleek aesthetics and technical prowess is powered by the Chopard 01.08-C movement alongside chronometer-certified accuracy.

Price is $13,700 CAD.

Click on image to enlarge and view gallery

Men’s luxury watch: Audemars Piguet Royal Oak OffShore

The highly-coveted Audemars Piguet Offshore now includes five new releases, with each one better than the next. The brand unveiled the expansion of this collection just in time for the summer with bold, bright, and colourful editions suitable for any personality.

The Royal Oak Offshore Music Edition release in 2022 now comes in a black ceramic reference in 37 with a Tapisserie dial that reproduces the motifs of an equaliser and in various materials and diameters. Driven by the self-winding hours, minutes, and seconds movement of the Calibre 5909, this black bracelet of this bold timepiece juxtaposes the 10 different colors of the equaliser printed onto the Tapisserie motif.

And in celebration of the Royal Oak Offshore’s 30th anniversary, the Swiss Haute Horlogerie manufacturer introduced four more 37 mm Selfwinding Chronograph models with bezels adorned with diamonds and coloured gemstones for another juxtaposition, this time a sporty and glamourous look. Executed in a choice of 18-carat pink gold, yellow gold, or stainless steel, these references feature a host of new aesthetic details that align with the collection’s design evolution presented in 2021, notably on 43 mm models.

Price available upon request.

Click on image to enlarge and view gallery

Men’s luxury watch: Omega Seamaster’s 75th Anniversary

Omega’s recent campaign, Seamaster – Precision at Every Level, features eight new watch releases with a gradation of ocean blue dials. As the Seamaster collection celebrates 75 years of great depths, each special shade of blue, called Summer Blue, depends on the watch’s water resistance rating. Note: The lighter the resistance, the lighter the shade of blue. The classic see-through case backs are replaced with closed case back adorned with the god of the sea, Poseidon.

The Aqua Terra comes in three variations: A 38mm, slightly bigger than its colorful counterparts of 34mm, the 41mm teak deck-inspired version, and the 43mm Aqua Terra World Time. The 41mm Seamaster 300 was originally launched in 1957 as part of the professional trilogy and now features an easy-to-read display.

The even bigger 42mm Seamaster Diver M dial includes the 300M’s famous wave pattern in a deeper shade of PVD, treated blue to mimic its 300M (1000ft) level water resistance.

Price list

The Planet Ocean comes in 39.5mm, which seems small next to the re-release of Omega’s cult classic, the Proprof at 55 x 45 m. Lastly, the 45.5 Ultra Deep boasts the coolest design feature yet. When exposed to UV light, the dial displays an image of “Omega was here” pointing at the deepest location on Planet Earth this watch made it to.

  • Aqua Terra 38 mm   –  – $9,000 CAD
  • Aqua Terra 41 mm – – $9,500 CAD
  • Diver 300m – – $8,500 CAD
  • Planet Ocean – – $10,100 CAD
  • Seamaster 300 – – $10,100 CAD
  • Ploprof – – $19,400 CAD
  • Planet Ocean Ultra Deep – – $17,400 CAD
  • Aqua Terra Worldtimer – – $13,800 CAD

Click on image to enlarge and view gallery

Regarding Luxury Icon

Featured Author

Related Posts