Owning a luxury car is more than a status symbol; it’s a commitment to quality, performance, and design. However, the responsibility of owning a high-end vehicle goes beyond simply enjoying smooth rides and opulent interiors. Caring for and maintaining your luxury car...
Maybe you have money, maybe you don't. It doesn't mean you can't have a luxury experience, whether it's away on holidays somewhere nice, or at home, and you're looking for a weekend respite. It comes down to indulgence, leisure, maybe a feel of exclusivity. The casino...
How do you define luxury? According to a new study from Horizon Media, the U.S. media agency, the perception of luxury is changing dramatically. Most people will never reach the wealth of today's one per cent - even ten per cent. The study, called New Codes of Luxury:...
Launching a luxury brand requires a combination of precision, creativity, and a deep understanding of the market. If you have an aspiring luxury brand, then you need to learn how to navigate a complex web of consumer expectations, brand image, and exclusivity. Have...
The Royals are very much in the news. The coronation of King Charles is fast approaching - May 6. As part of the celebration, the first official portrait of the new king was released. It features his favourite watch - Parmigiani Fleurier Toric Chronograph. The Toric...
If there is one thing I have learned over the years, it's that the word "luxury" has been battered around by marketers so much that it's been watered down, and has lost its true meaning. But perhaps chasing "meaning" just gets you running in circles. Because "luxury"...
