Corporación Habanos, S.A., the market leader in premium Cuban cigars, revealed its financial results for 2023 during the press conference that kicked off the 24th Habano Festival. During the past year, the company generated revenues totalling $721 million, up 31% compared to the previous year.
The 27 premium brands, made entirely by hand and protected by the Protected Appellations of Origin (P.A.O.), are sold in more than 130 countries. During 2023, by sales volume, the markets that contributed most to the company are Spain, France, China, Germany and Switzerland. By region, Europe remains the leading market for Habanos, accounting for 56% of total sales value, followed by Asia (21%), the Americas (13%) and Africa and the Middle East (10%).
During the press conference of the XXIV Habano Festival, Habanos, S.A. unveiled the new products that will be presented this week. It starts with the Quai D’Orsay brand, which celebrates 50 years since its creation and offers the Especial D’Orsay vitola, specifically for this significant milestone. In limited quantities, it is an exclusive vitola with a thick ring gauge and unique dimensions within its portfolio. It will be marketed worldwide in a particular case of 20 and 3 units, designed exclusively for this commemorative launch for its five decades of history.
Today’s news conference
