Conor McGregor, the former UFC champion, announced today on his Instagram feed that his brand “Notorious Cigars” is ready. This move expands his business portfolio beyond his well-known Proper No. Twelve whiskey and Forged Irish Stout. Notorious Cigars was teased in late 2024 via social media, with McGregor acknowledging the brand last October. The cigars are marketed as “premium handcrafted cigars inspired by the bold spirit of Conor McGregor.” McGregor is known for his love of cigars, and can be seen regularly smoking at events.
The branding includes a green cigar band, a nod to his Irish heritage, featuring his birth year, 1988. Specifics about the cigar blends, vitolas (sizes), or the factory producing them remain scarce. The tagline suggests a robust, possibly bold flavor profile akin to McGregor’s persona, but no official tasting notes or production details have been widely released yet. Are they Cuban-made? Nicaraguan-made? We will know more soon, and will let you know.
Image: Notorious Cigars
