Conor McGregor, the former UFC champion, announced today on his Instagram feed that his brand “Notorious Cigars” is ready. This move expands his business portfolio beyond his well-known Proper No. Twelve whiskey and Forged Irish Stout. Notorious Cigars was teased in late 2024 via social media, with McGregor acknowledging the brand last October. The cigars are marketed as “premium handcrafted cigars inspired by the bold spirit of Conor McGregor.” McGregor is known for his love of cigars, and can be seen regularly smoking at events.
The branding includes a green cigar band, a nod to his Irish heritage, featuring his birth year, 1988. Specifics about the cigar blends, vitolas (sizes), or the factory producing them remain scarce. The tagline suggests a robust, possibly bold flavor profile akin to McGregor’s persona.
Image: Notorious Cigars
According to details provided by London Cigar Smoker, the wrapper is from Ecuador (aged four years), the binder from Mexico (San Andres Mexican, with rich and bold flavors), the filler from Nicaragua/Dominican Republic (mix of Nicaraguan Corojo, Dominican Criollo 98 and Dominican Piloto Cubano). The cigars, aged three years, will be Toro size (6 inches long), and a box of ten will be priced at $140. Shipments are expected to start this April.
Image: Notorious Cigars
