BRANDING AND BESPOKE LUXURY: RISE ABOVE THE CROWD BY CONVEYING PRESTIGE AND SOPHISTICATION
Take a moment to think about high-end brands such as Dior, Armani, Bentley, and Gucci. How can a startup firm embrace the very same sense of bespoke luxury that has come to define these companies?Bespoke luxury: Rising above the massesIn truth, the majority of brands...