Despite the dramatic rise in digital shopping, for luxury consumers the bricks and mortar experience is still the way to go, according to a new study from BoF Insights and Royalmount. Insights came from a survey of over 1,500 US and Canadian shoppers. Royalmount is an upcoming shopping district based in the heart of Montreal. Green spaces are a big thing for shoppers as it turns out. Not a surprise since we just came out of a pandemic where all of us were looking at four walls for long periods of time.
Thirty-seven per cent report feelings of happiness when they shop in-store. Bricks and mortar luxury experiences more and more need to mix in retail, dining, public spaces and leisure. Seventy-seven per cent of consumers expect to visit luxury stores as or more often in the year ahead. BoF Insights reveal nearly a third (31%) of luxury shoppers visit a physical store at least monthly. Drivers of this behaviour are often based around the tangible benefits of face-to-face interactions; for example, 68% of shoppers prefer to involve a physical store when it comes to customer service.
Top photo by Clark Street Mercantile on Unsplash