Mark Keast

I am a 50-something Torontonian who loves everything about my city. It’s been my home, my playground, for my entire life. I went to school here. I met my wife here. I own real estate here. I love writing about the transformation of my city on the world stage, which hasn’t been anything short of dramatic. That continues on, as I write this. I write on the real estate scene. I write on travel and fashion. I like following the world of luxury watches.
But I love writing about cars – check that, luxury cars, a level of superior, engineering sophistication, high performance and style, that transports you not just from one destination to another but also out of whatever you are going through on a particular day, whatever mood you are in, all to another head space. It’s complete and total exhilaration, head to toe.
For me, driving a BMW, Porsche, Audi, Land Rover, and the like, is like a personal island, a respite from the frenetic pace that only people who live in the core of North America’s fourth largest city (and growing) can understand. That may sound dramatic, but it’s truth.
And I am not interested in writing Car + Driver-type stuff. When I get a car, I want to experience it. That could be a drive down the U.S. west coast from Vancouver to Los Angeles, down the Pacific Coast Highway, or a drive to the bright lights and energy of New York, or a weekend sojourn to the great city of Montreal.

Check out my stories, and email me direct at mkeast@regardingluxury.com
WHAT DOES “LUXURY” MEAN TO YOU?

WHAT DOES “LUXURY” MEAN TO YOU?

If there is one thing I have learned over the years, it's that the word "luxury" has been battered around by marketers so much that it's been watered down, and has lost its true meaning. But perhaps chasing "meaning" just gets you running in circles. Because "luxury"...

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THREE ENTRY-LEVEL LUXURY CARS THAT WE LIKE

THREE ENTRY-LEVEL LUXURY CARS THAT WE LIKE

We talk a lot here about six figure luxury cars, but most of us don't start out at that point. We want to get there. But unless you win a lottery, you're going to have to jump on a ladder, crawl up every rung, and work your way up. In the end it will be well worth it....

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NAVIGATING A PORSCHE 911 THROUGH AN EPIC SNOWSTORM

NAVIGATING A PORSCHE 911 THROUGH AN EPIC SNOWSTORM

Taking a $200,000, 2023 Porsche 911 Carrera 4 GTS through a snow storm? Hell yeah. Granted it was the most intense snow storm we had seen in the Toronto area in at least a decade. But seeing how well the car handled, those Porsche owners who park their cars in their...

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CARNIVORES UNITE: THE HEALTH BENEFITS OF STEAK

CARNIVORES UNITE: THE HEALTH BENEFITS OF STEAK

Plant-based burgers? Are you kidding? Steak and eggs in the morning for a real protein shot, a steak dinner with a glass of fine wine in the evening, maybe a veggie or two, after a long day on the hustle. Is there any time during the day that isn't ideal for your...

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